Minor cleanup

Makefile

@@ -7,7 +7,7 @@ FILES ?= distfiles.txt
 all: update
 
 update:
-	./script/update_helm.sh
+	./scripts/update_helm.sh
 
 docs:
 	for c in charts/*; do \
@@ -15,3 +15,6 @@ docs:
 		[[ $$c =~ "kubeadm" ]] && continue ; \
 		helm-docs -c $$c ; \
 	done
+
+publish:
+	./scripts/publish.sh

README.md

@@ -1,11 +1,10 @@
 KubeZero - Zero Down Time Kubernetes platform
 ========================
-KubeZero is a Kubernetes distribution providing an opinionated, pre-configured container platform  
-incl. various addons and services.
+KubeZero is a Kubernetes distribution providing an integrated container platform so you can focus on your applications.
 
-# Design goals
+# Design philosophy
 
-- Cloud provider agnostic, bare-metal / self-hosted possible
+- Cloud provider agnostic, bare-metal/self-hosted
 - No vendor lock in, most components are optional and could be exchanged
 - Organic Open Source / open and permissive licenses over closed-source solutions
 - No premium services / subscriptions required