diff --git a/README.md b/README.md
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--- a/README.md
+++ b/README.md
@@ -1,16 +1,57 @@
-# KubeZero - ZeroDownTime Kubernetes platform
+KubeZero - Zero Down Time Kubernetes platform
+========================
+KubeZero is a pre-configured collection of components deployed onto a bare Kubernetes cluster.
+All chosen components are 100% organic OpenSource.
 
-## Abstract
-KubeZero is a mildly opinionated collection of Kubernetes components to be deployed on a bare Kubernetes cluster.  
-All components are 100% organic OpenSource.
+# Design goals
 
-## Quickstart
+- Cloud provider agnostic, bare-metal / self-hosted possible
+- No vendor lock in
+- No closed source solutions
+- No premium services / subscriptions required
+- Staying to upstream projects as close as possible
+- Minimal custom code
+- Work within each community / give back
 
-## Architecure
 
-The kuberzero-app is root application Helm chart.  
-This also implements the *umbrella chart* pattern in order to inject custom values into upstream charts.
+# Components
 
-## Components
+## Network / CNI
+- Calico using VxLAN as default backend
+
+## Certificate management
+- cert-manager incl. a local self-signed cluster CA
+
+## Metrics / Alerting
+- Prometheus / Grafana
+
+## Logging
+- Fluent-bit 
+- Fluentd
+- ElasticSearch
+- Kibana
+
+## Dashboard 
+- see ArgoCD
+
+## Storage
+- EBS external CSI storage provider
+- EFS external CSI storage provider
+- LocalVolumes
+- LocalPath
+
+## Ingress 
+- AWS Network Loadbalancer
+- Istio providing Public and Private Envoy proxies
+- HTTP(s) and TCP support
+- Real client source IPs available
+
+## Service Mesh ( optional )
+
+
+# KubeZero vs. EKS
+
+## Controller nodes used for various admin controllers
+
+## KIAM incl. blocked access to meta-data service
 
-### ArgoCD